Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.
The short film documenting nine-time World Rally Champion Sébastien Loeb’s run in the 208 T16 Pikes Peak car took place during the Sunday Shoot Out Hillclimb, where Loeb was 1.22 s clear of his nearest rival, Michael Bartels.
Fans present at the event submitted their own footage – taken with personal smartphones and cameras at various points around the course – to Facebook, Instagram, YouTube or Twitter using the hashtag #T16CrowdFilm.
“We needed to find an effective way to bring both the atmosphere of the Sunday Shoot Out and the sheer power of the Peugeot 208 T16 Pikes Peak car to life,” said Sebastian Underhill, Director of Social Media at Peugeot’s retained social media agency 33Seconds. “The resulting film is the product of editing down of a lot of fantastic clips, and we were blown away by the volume of submissions from Seb’s ever-dedicated fan-base.”
“Collating footage from numerous public perspectives – with varying resolutions, contrasts and filters – created an incredible dynamic which perfectly fit the fastest hill climb run of the weekend,” added Andy Goodall, Internet Manager at Peugeot UK. “Goodwood is a chance for racing fans to get that bit closer to their passion for the sport, so having them collaborate to build our film feels like a fitting result.”