Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.
As Facebook’s organic reach continues to decline, firms increasingly need to turn to paid ads on the social network to be seen.
To help marketers make the most of their Facebook ads,SurePayroll and Ghergich & Co. put together the following infographic.
It’ll teach you how to:
• Target Facebook advertising and content to people who have visited your website, used your app, or signed up for an email list.
• Target similar or “Lookalike” audiences.
• Set up a campaign aimed at getting Likes on your Facebook Page.