‘Hackers’ could save NHS £3m a year with ‘Patient Handover’ app
The creators of a free software app which took top prize at the first ever NHS Hack Day believe the product has the potential to save the NHS more than £3M per year.
Europe
Top tips: Advertisers, bid your way to real-time success
Martin Stockfleth Larsen, CMO, Adform, looks at how real-time bidding is shaking up the world of display advertising.
Brits ‘spend 16.8 hours online per week’
81% of UK adults are now online compared to a European average of 65% according to IAB Europe’s Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours says flagship media consumption study totalling over 50,000 consumer interviews.
New mobile guide launched for visitors to Britain
As London becomes Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays.
Measuring social media buzz: Most user chatter about companies ‘happens on Twitter’
Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period, with the majority of these mentions appearing on Twitter, according to a new report. The Burson-Marsteller Global Social Media Check-up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, … [Read more…]
Online video ad trends- 8% of European online display ad revenue came from video
Online video ads made up 8% of online display ad revenue in Europe during 2011 according to new research.
Right to reply: O2 outage raises concerns over the Olympics’ telecoms impact
O2’s recent outage has raised questions about the readiness of the UK’s telecoms infrastructure ahead of the London Olympics. Steven Hartley, practice leader, Ovum Telecoms Strategy wonders if the UK can take the strain.
AOL veteran Dirk Freytag joins Rubicon Project
Ad technology firm Rubicon Project has appointed Dirk Freytag to lead its activity in Germany.
Global ad spend 2012- Internet outpaces other media with 12% growth
Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research.
New boss at R.O.EYE
Affiliate marketing firm firm R.O.EYE has appointed Gavin Male as Managing Director.