BlackBerry will refocus on the enterprise as it looks to recover from declining sales of its handsets, but the firm is also looking to expand into the Internet of Things with its real-time operating system.
Internet video services will grow to account for more than 50% of mobile data traffic in 2019 (up from around 40% today) and 4G (LTE), according to new research.
Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond.
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’.
Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly … [Read more…]
Following the controversial ‘right to be forgotten’ ruling in Europe this week, Google has received new takedown requests, according to a news report.
While seasonal consumer behaviour can be predicted up to a point, fluctuations such as weather and national events can quickly foil a brands carefully planned marketing campaign. Michael Rausch, General Manager for Europe and North America at Become Europe offers 5 key tips to getting the most out of seasonal promotions.
Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.
Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen.