Global media consumption trends: Digital catching TV fast
People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report.
Entertainment
Baidu to launch self-driving car this year
Chinese web giant Baidu is planning to launch its first driverless car in the second half of 2015, rivalling the likes of Google and various car makers.
Online privacy trends: Consumers want clarity from brands over their data
Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share.
Advertisers ‘opting for multiple device video campaigns’
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research.
The Guardian and AOL strike global video partnership
AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.
Youngsters ‘reject brands that don’t provide mobile apps’
The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research.
Sky turns Vines into games to promote hospital drama ‘Critical’
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical.
UK ecommerce growth slows to single digits for first time
UK online sales grew just 9% in March and 11% on February 2015, meaning that the Index has recorded only single-digit growth for each month in Q1 2015 – the first time this has happened in any quarter.
Tencent overtakes Amazon in market value
Tencent has reached $200 billion market capitalisation in Hong Kong-based trading last night, meaning that the Chinese social networking firm has overtaken Amazon in size.
Mobile now accounts for 23% of UK digital ad spend
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.