More email marketing being junked as ISPs tighten security
The increase in worldwide spam volumes has lead to more legitimate email marketing messages being consigned to the ‘junk’ bin, according to new research.
Cookie law compliance for email marketing
How does the new EU cookie law affect email tracking? This report from the DMA offers a guide to email marketers on changes to customer consent, and how to turn the new law to your advantage.
Twitter gets serious about branding as new bird logo takes flight
Twitter has introduced a strict set of instructions to go with its new stripped-down ‘Twitterbird’ logo.
Internet adspend data – US sets new records
Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media.
LinkedIn claims ‘no accounts breached’ in hack attack
LinkedIn has said that there have been “no reports of member accounts being breached” after millions of passwords were stolen and leaked online last week.
Facebook ordered to give up troll data for first time
Facebook will be forced to reveal the identities of a group of four users who wrote abusive messages on the site about a 45-year-old Brighton woman.
Virgin Media’s summer of free Wi-Fi at tube stations begins
Virgin Media has switched on free Wi-Fi internet at four of London’s underground tube stations, offering free mobile surfing on the go for a limited time only.
Top tips: Digital data collection- No-one expects the Spanish Inquisition
Long registration forms and overly intrusive questions are major turn offs for customers when looking for products and services online. So why are so many companies still gathering reams of customer data and then never using it? Chris Ford, Business Development Director at business services company, Grass Roots shares some experiences of “Fear, surprise and … [Read more…]
Teradata completes acquisition of eCircle
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
Case study: C4 uses new cookie law to its advantage
As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here…