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digital data

The Evolution of Online Scams: 21 game-changing digital crimes [INFOGRAPHIC]

April 13, 2018

From credit cards to dating sites, this infographic shows how digital data has been used and abused over time.

Regulation Apple, digital data, Facebook, infographic, media

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

March 12, 2018

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.

Content, News content, digital data, local, marketing, media

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure

August 17, 2017

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

Ads, Content, Mobile, News, Search, Video advertising, comScore, content, digital data, marketing

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth

June 21, 2017

Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.

Ads, Mobile, News advertising, brands, China, content, digital data

The future of car sales: Virtual test drives and mobile purchases

May 17, 2017

The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.

Mobile brands, digital data, digital marketing, Germany, marketing

Google’s opens up its machine learning tech to developers

March 31, 2016

Google has made its Cloud Machine Learning platform available to developers today, giving them access to the platform that powers Google Photos, Translate and the Google Inbox app.

Ads, Mobile, News advertising, Amazon, apps, digital data, Google

Rise of the machines: Google puts AI expert in charge of search business

February 15, 2016

Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company.

Ads, News, Search advertising, digital data, Google, images, Search

UK crime figures soar 107% as cybercrime included for first time

October 16, 2015

There were 2.5 million cyber crimes and 5.1 million frauds reported in the UK last year, the first time these offences were calculated in official estimates by the Office for National Statistics.

Regulation digital data, government, security, technology, UK

Facebook ‘Likes’ reveal deeper personality clues- study

March 13, 2013

Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research.

Uncategorized digital data, Facebook, marketing, music, Privacy

Top tips: The Taming of the Shrew- Marrying statistical analysis and digital measurement

October 18, 2012

Traditional web analytics makes several assumptions about the user’s intent. Gary Angel, President of Semphonic, looks at new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.

Uncategorized analytics, content, digital data, marketing, Travel
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