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White labels can be the key to driving traffic. From dating websites to price comparison services, white labels are cropping up all over the net, allowing smaller companies and big players alike to expand their range and enhance revenue portfolios without compromising brand integrity. Simon Piper, head of partnerships at Consumerchoices.co.uk, assesses why white labels … [Read more…]
A total of 46 per cent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, www.1and1.co.uk, a global leader amongst web hosts.
Connected TV and VoD agency Capablue has joined YouView’s technology and service providers’ core advisory group, to offer advice on the web TV’s development of technical processes and guidelines
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
Last week, the IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. In this article, Paul Childs, COO at Adfonic, explains why most brands, ad … [Read more…]
Display ad technology firm Collective has acquired premium online video advertising network, Web TV Enterprise for an undisclosed sum.
Journalism Online, a company started two years ago to help newspapers and magazines collect revenue from online readers, has been sold to Chicago-based printing firm RR Donnelley for an undisclosed sum.
This week saw the publication of the IAB/PwC Mobile Ad spend, showing strong growth for the sector. But is the growth even stonger than anticipated? And what are the next sectors sets to benefit from mobile’s expansion? Mobile advertising network InMobi offer their insights…
A new study into augmented reality shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are.