This is test content description really just to see what happens
In an age where it costs five times more to acquire a new customer than it does to keep an existing one, Gavin Harris, senior UX consultant at Box UK looks at three simple steps digital marketers can take to increase their client retention.
Samsung has become the latest player to allow ad blocking by default, pre-installing the filtering software on its latest Android phones.
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.
Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.
Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.
The adblock wars are escalating, with head of the IAB launching a vitriolic attack on the companies behind the filtering software.
Children are spending more time online than they are watching TV, according to a new report.
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
Search engine optimisation (SEO) doesn’t just have to be about Google. Other search engines and channels including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic opportunities to drive traffic to your site. Chris Pitt, Head of Marketing at Vertical Leap explains how to use these channels and what they … [Read more…]