Yahoo U-turns on Tumblr: Splits ad sales teams
Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance.
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What is the best platform for a brand in 2016? Pepsi wants to find out
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.
BBC Three taken off air: Channel goes online-only to save costs
BBC Three has broadcast its final night on UK TV, as the youth-oriented channel goes online only.
Persil and Comfort sponsor Mumsnet Pregnancy Tracker app
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors.
Independent goes online-only as newspaper shuts down
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.
Visual content ‘top trend in 2016’: 60% of marketers invest in video content
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research.
Yahoo to offer free PGA highlights and live leaderboard
Yahoo has struck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content.
Looking for Love: Valentine’s Gift Searches Triple
With Valentine’s day just around the corner, new data indicates that the number of people searching for ‘Valentines gifts’ in the run-up to the big day has grown by 195 per cent between 2013 and 2015.
Top tips: How to benefit from the rise of inbound marketing
Popular in the US, inbound marketing is making its way to UK shores. Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.
Falling out of love: Smarter marketing needed to engage jaded Valentine’s Day shoppers
The number of UK adults planning to buy Valentine’s Day gifts or cards has dropped to 45% from 50% last year – the equivalent of 2.5 million people – according to new research.