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It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.
On the 11th of July, Amazon will kick off its annual Prime Day. For Amazon sellers everywhere, the 30-hour event promises to be bigger than ever. Prepare now in order to make the most of the ecommerce giant’s shopping extravaganza. Here, Adam Joseph, Director of Client Services at ChannelAdvisor, sheds light on some of the … [Read more…]
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.
Festival tourism is one of this year’s biggest trends, with almost half (47%) of Brits willing to travel abroad for a music festival, representing a big opportunity for brands, according to new research.
British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.
Keren Lerner, Founder and Managing Director of Top Left Design explains why business owners need to engage in modern marketing tools in order to keep up with the fast-paced business world.
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.