ComScore’s latest US audience tracker is releasing some big numbers. A massive 4.3bn online video ads were watched by online audiences in the US this March. YouTube continues to dominate video viewing, but Hulu is climbing steeply with 1.2bn impressions and a penetration into 9% of US households. More on who is watching what…
If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
UK mobile advertising market grew 116% to £83 million in 2010, boosted by the increasing popularity of smartphones, according to new data.
Retail websites now reach 75% of the European internet audience each month, with the UK leading the way, according to new research.
French Internet users spent over 4 hours on social networking sites during December 2010, with Facebook and Skyrock proving to be the most popular destinations, according to new research.
Web users in The Netherlands and UK spent the most time online in 2010, according to a new study looking at digital media use in Europe last year.
Media firm Glam Media has launched GlamTV, a video distribution and advertising platform, at London Fashion Week.
Japan’s mobile users connect to the web much more than their US or European counter-parts, according to a new report looking at global mobile trends.
Google continued to dominate market share for Internet searches in January, although its lead narrowed while Yahoo and Microsoft saw their share inch up, according to new data.