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China

Global quarterly smartphone demand falls (but revenue growth remains strong)

April 26, 2018

Global smartphone demand fell 2% to 347 million units in the first quarter of 2018, but average sales price grew 21% year-on-year leading to strong revenue growth, according to new research.

Mobile Australia, brands, Brazil, China, Europe

UK businesses ‘must act now to avoid tech giant domination by 2025’

April 26, 2018

By 2025, 80% of all digital services to be delivered through a few core platforms, according to a new forecast.

Ads, News, Regulation Amazon, apps, China, Entertainment, Facebook

Twitter comeback continues as revenues smash estimates

April 25, 2018
Twitter planning new subscription platform?
Twitter planning new subscription platform?

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

Ads, Content, Mobile, News, Social adspend, advertising, brands, China, content

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

April 11, 2018

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

Ads, Content, Mobile, News, Regulation, Social China, content, Facebook, government, marketing

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

March 28, 2018

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

Ads, E-commerce, Mobile, Search, Social advertising, brands, China, global, Google

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

March 28, 2018

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

Ads, Content, Social Asia Pacific, Australia, brands, Brazil, China

“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)

March 27, 2018

Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.

Ads, Content, E-commerce, Mobile, Search, Social, Video adspend, advertising, brands, China, content

WeChat reaches one billion user milestone

March 6, 2018

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.

Mobile, Social China, Europe, Facebook, government

Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing

March 5, 2018

Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.

Ads, Content, Mobile analytics, China, content, Europe, games

The rise of esports: 380m watching this year

February 26, 2018

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.

Ads, Content, News brands, China, content, Entertainment, games
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