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Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

April 27, 2018

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

Ads, Content, News, Regulation, Social advertising, agencies, brands, content, digital marketing

AI, 5G and voice: technology experts predict the future of mobile (video)

April 26, 2018

While at this year’s Mobile World Congress, mobile network giffgaff spoke to technology experts from around the world about what they think the future of mobile usage will look like.

Mobile, News brands, marketing, mobile marketing, Samsung, security

Bosses lack confidence in brand reputation and media

April 26, 2018

UK leaders are significantly less confident that they have the corporate image and brand reputation to achieve their objectives, and are half as confident as US companies in their ability to protect their brand in a crisis according to new research.

News brands, China, Europe, France, Germany

Facebook profit hits all-time high despite data scandal

April 26, 2018
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.

Ads, Content, Mobile, Social advertising, Amazon, brands, Brazil, content

Global quarterly smartphone demand falls (but revenue growth remains strong)

April 26, 2018

Global smartphone demand fell 2% to 347 million units in the first quarter of 2018, but average sales price grew 21% year-on-year leading to strong revenue growth, according to new research.

Mobile Australia, brands, Brazil, China, Europe

Twitter comeback continues as revenues smash estimates

April 25, 2018
Twitter planning new subscription platform?
Twitter planning new subscription platform?

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

Ads, Content, Mobile, News, Social adspend, advertising, brands, China, content

GDPR awareness gap drops sharply among marketers as deadline nears

April 25, 2018
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

Ads, Regulation advertising, agencies, brands, global, marketing

Amazon now delivers packages to car boots

April 24, 2018

Amazon has launched a new service that gives its couriers access to a person’s vehicle to leave package deliveries inside.

E-commerce Amazon, brands

YouTube deleted over 8 million ‘bad’ videos in 3 months

April 24, 2018

YouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

Content, Regulation, Video brands, Brazil, content, Google, India

Influencer marketing trends: Big brands ‘wasting money’ on fake followers

April 23, 2018

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.

Ads, Content, Social Amazon, analytics, brands, marketing
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