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Seeking shopping inspiration: the new path for ecommerce

May 3, 2018

Digital commerce will never realise its full potential by only catering to explicit intent. Marketers must remember that shopping isn’t just about ticking items off a list. It’s also about inspiration, and that’s something digital commerce just isn’t great at – yet. Apu Gupta, CEO of Curalate examines how brands can use visual content to … [Read more…]

Ads, Content, E-commerce brands, content, ecommerce, Google, retail

Brands spent average of £51,891.98 on influencer marketing in 2017

May 3, 2018

Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.

Ads, Content, Mobile, Social, Video, Viral advertising, analytics, brands, content, digital marketing

Nearly half of UK businesses expect to be fined for GDPR non-compliance

May 2, 2018

Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research.

Ads, Regulation brands, marketing, Privacy, UK

Third of digital marketers ‘losing sleep‘ over competition from Amazon

May 2, 2018

Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.

E-commerce advertising, Amazon, brands, digital marketing, ecommerce

Advertising industry urged to improve creativity and standardised measurement

May 2, 2018

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.

Ads, News, Regulation advertising, brands, content, media, newspapers

Three ways marketers can accelerate their action plan for GDPR in May

May 1, 2018

With under a month to go until the deadline, Paul Fennemore, Senior Lecturer in Digital Marketing at Oxford Brooks University and C-Suite Level Customer Experience Consultant at Sitecore, provides three ways marketers can accelerate their action plan for GDPR.

Ads, Regulation apps, Australia, brands, China, content

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’

April 30, 2018

YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.

Ads, Content, Video advertising, Amazon, brands, Google, media

Virtual make-up: L’Oréal buys AI and AR firm ModiFace

April 30, 2018

L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.

E-commerce, Mobile, News apps, brands, content, FMCG, images

Brands tripling spend on Amazon ads to reach intent-driven shoppers

April 30, 2018

Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.

Ads, E-commerce, Search advertising, Amazon, brands, content, ecommerce

Amazon sales grow 43% as Prime members rise by 100m

April 27, 2018
Amazon enjoys record sales quarter
Amazon enjoys record sales quarter

Amazon has seen a huge 43% rise in first quarter sales to $51bn, as investors grow more confident about the ecommerce giant’s new businesses including subscription services, advertising and cloud computing.

E-commerce advertising, Amazon, brands, content, ecommerce
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