Sports tourism to benefit brands that keep their eyes on the ball this summer
From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.
brands
Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network
Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.
Pinterest Promoted Video ads go widescreen
Pinterest has launched a new video format that its testing with advertisers, called ‘Promoted Video at max width’.
Social football buzz: Real Madrid won the game but lost the crowd
During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research.
Out-of-home marketing trends: Media buyers ‘undervaluing ad spots’
The most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations, according to new research.
Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise
Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking.
Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets’)
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.
What’s the diagnosis? Digital strategy to brand marketing in health insurance
The health insurance market is growing rapidly, but some marketers are not realising their ambitions due to poor strategy or execution across different digital marketing channels. Suzanne Jiggens-Johnson, Director of Digital Consulting, CACI, looks at the the key channels where marketers can gain an edge.
Socialbakers adds AI-powered Audience Segmentation to marketing platform
Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.
Is GDPR a blessing in disguise for media agencies?
With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.