brands Archives

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

March 7, 2019

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

Nuance tool unites AI and human customer service

March 6, 2019

Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.

Kantar Marketplace goes live: Online store for customised market research

March 6, 2019

Kantar has launched a new platform that lets brands buy custom surveys and market research.

Buzzoole debuts fraud detection tool for Influencer Marketing

March 1, 2019

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions.

Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’

February 28, 2019

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk

February 28, 2019

TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.

From virtuous circlers to social capitalists: the new shoppers redefining retailing

February 27, 2019

We all love a bargain, but we also love telling everyone about it – whether it’s the cheap designer shirt you found at the charity shop at the weekend, the discount you found online or the yellow sticker sandwich you picked up for lunch. John Gillan, Managing Director, Northern Europe at Criteo examines a new … [Read more…]

brands

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

Nuance tool unites AI and human customer service

Kantar Marketplace goes live: Online store for customised market research

Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’

TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk

Hands-free future: 80% of consumers believe voice control will soon become part of daily life

Yext partners with Chinese apps for tourism targeting

Google updates ‘Test My Site’ with new features for brands