It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be subtle, and here’s what Microsoft are learning, fast…
In an era when personal data is the window into marketing effectiveness, it’s good to look out for the smart companies making the smart moves. This week it’s Omnicom…
Media owners and ad networks will be trembling again as new forecasts predict Facebook taking around 20% of online ad revenue by 2015. If they’re right it will change the economics of web publishing and the role of behavioural advertising, it will also shift the focus for many consumer brands to be entirely within Facebook … [Read more…]
Social networking may be grabbing the focus of digital agencies in the Americas and Europe, but don’t write-off online radio advertising. That’s the message from the on-demand social radio pioneers at Pandora as they boost their online adsales teams.
For 10 years we’ve been reporting about trademark disputes over keywords in search engines. Paid links for competitor trademarks, competitors brands in meta-data, optimising on the keyphrase of your enemy – we’ve covered them all. Now a new ruling in a Californian federal appeals court suggests selling search ads based on trademarks doesn’t break trademark … [Read more…]
Facebook has lured away another Google executive as it continues its march into major international markets.
Advertisers using News International’s Times website have seen significant lifts in user engagement and brand recall, according to the results of a three-month qualitative and quantitative study by the publisher.
With the online ad model becoming a key revenue driver across almost all online media and consumer service websites, Skype are the latest to launch ad products. It’s a big deal for brands wanting to use online media smartly – here’s how they’re planning to do it…
According to recent research, some 50% of potential online sales are lost for the simple reason that customers are unable to find what they are looking for on a website. A primary contributor to this can often be the fact that a site’s taxonomy, or the manner in which categories and their underlying products are … [Read more…]
Alongside better functionality for consumers and businesses, the new iPad 2 presents a number of new marketing opportunities. Greg Taylor, design director at personal media company, TigerSpike comments on what the launch means for consumers, businesses, brands and publishers…