Videoplaza debuts new ‘takeover’ and ‘selector’ display ad formats
Oniline ad management plaform Videoplaza has launched otwo new interactive advertising formats, VP Takeover and VP Ad Selector.
brands
Guest comment: Do B2B brands have the measure of VoD advertising?
Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
Consumer insight data – Reckitt Benckiser and Danone turn to Dunnhumby
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Ad network Crimtan signs AdSafe to block unsuitable sites for ads
Crimtan has become the first UK-based ad network to sign to AdSafe’s new Content Rating System, to avoid placing client ads on inappropriate content.
Fifth of retailers paying out over £100k month in affiliate commissions
Just under a fifth (19%) of all merchants are paying out over £100,000 a month to affiliate marketers referring customers to their sites, according to a new report.
Christmas.co.uk domain goes up for sale ahead of festive season
The domain ‘Christmas.co.uk’ will be listed exclusively for sale at online domain specialist Sedo, ahead of the festive period.
StumbleUpon revamps site to boost user engagement
Web discovery and social bookmarking tool StumbleUpon has revamped its site with a raft of new features.
Measuring social media marketing – ComScore and Buddy Media launch Partnership
Many marketers have been deeply frustrated when it comes to measuring social media marketing in terms of audience reach and engagement. That’s why Facebook fanpage software provider Buddy Media teaming up with audience giant ComScore could become a new chapter in social media marketing measurement. If you’re looking for an online unduplicated reach figure, then … [Read more…]
Top tips: How to Manage an Affiliate Programme Migration
Switching affiliate networks can be a tricky task, so how do you make the change without losing valuable traffic and revenue? Owen Hewitson, Client Strategist, Affiliate Window & buy.at offers a guide to ensuring the switch happens smoothly…
Mobile shopping trends: US shoppers ‘prefer to purchase in-store when within a 5-mile radius’
Shoppers would rather visit a store if it was within five miles rather than buy online via their smartphone, according to new research.