TV App Agency debuts cross-platform app tools for smart TVs
The TV App Agency has launched a new platform that lets brands and agencies create apps for the growing number of smart TVs.
brands
Natural Food Company raises £75,000 through Crowdcube
Natural food company, Righteous Limited has achieved its funding target of £75,000 in five weeks on the equity-based crowdfunding site, Crowdcube.
UK video advertising trends: Media buyers reveal top metrics for consumer engagement
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research.
Accident Advice Helpline debuts first transactional QR Codes
Injury claims firm Accident Advice Helpline is launching the first UK transactional QR-code promotion, offering a boost to traditional media.
Google runs UK campaign to get firms mobile
Google has launched a new initiative called GetMo, aimed at helping British businesses ‘Get Mobile’ by providing them with tools and resources to make their websites more mobile-friendly.
Facebook Timeline: 8m brands switch to new profile in first 10 days
Eight million brands have switched to Facebook’s new Timeline profile just 10 days after its launch, according to the social network.
Trinity Mirror takes on Groupon with £10m daily deals site ‘happli’
Trinity Mirror is expanding into the online daily deals sector, putting the publisher in competition with Groupon.
Top 10 UK retailers ‘failing to accommodate mobile shoppers’
The UK’s top ten retailers are falling short when it comes to providing usable mobile websites, with Argos, Amazon and Tesco performing the best, according to a new study.
Guest comment: Digital industry embracing corporate trade in 2012
Online publishers are increasingly turning to corporate trade to maximise value from their unsold ad space. Paul Sumners, Director of Media Trading (UK) at Active International, examines the benefits of corporate trade to online media and what they should consider before employing the services of a corporate trade business.
US: Paid search ad spend dips as big brands cut back
Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.