2011 was the year that saw social media and email marketing begin to merge but in 2012, the most effective digital marketing strategies will have the multi-channel customer at their centre. The benefit of integrating your digital marketing strategies is that your brand will always be exactly where your customers (existing and future) are. This … [Read more…]
The UK shows the most desire for luxury handbags and leads the way with search with 422 searches per 1,000 internet users, according to recent research from the Luxury Society & Digital Luxury Group. Mark Haviland MD of Rakuten LinkShare UK, the world’s largest affiliate network, which works with several luxury brands, looks at the … [Read more…]
Digital marketing agency Greenlight has unveiled an interactive Digital Advent Calendar with tips, as part of its drive to give digital marketers and brands a head start with their Christmas 2012 strategy so their campaigns are underway in time for the festive season.
More agencies and brands are shifting their attention from Facebook towards “the rest of the Web”, with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey.
Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations.
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.
As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.
General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.
Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns.
Publisher IPC has appointed mobile app agency Swanify to spearhead its push to reach consumers on the go.