With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
How can you get the most out of Twitter? Social media tool Buddy Media has issued a new report on how businesses can use Twitter to heighten engagement and produce favourable results.
Mobile is currently a nightmare for marketers looking to catch up. According to recent statistics, less than half of marketers have adopted any kind of mobile strategy. Justin P. Williams, Senior Marketing Strategist Marketing Services, StrongMail, loos at what’s stopping marketers from getting on board.
Martin Stockfleth Larsen, CMO, Adform, looks at how real-time bidding is shaking up the world of display advertising.
81% of UK adults are now online compared to a European average of 65% according to IAB Europe’s Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours says flagship media consumption study totalling over 50,000 consumer interviews.
United Biscuit’s cake and biscuit brand McVities has launched a ‘Bring Out The Cake’ campaign, designed to get Facebook fans sharing coupons to promote the brand’s cake range.
TiVo has bought ad analytics company TRA for $20m, as the TV-on-demand service looks to boost its targeting abilities. TRA’s Web-based platform analyses real time tuning data combined with household purchase behaviour.
Fake profiles could be responsible for a significant proportion of Facebook ‘likes’, causing inflated figures that lead brands and advertisers to waste time and money on social media campaigns, according to a new report.
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack … [Read more…]
Following the announcement of Google’s Nexus 7 tablet Experian Hitwise looks at how the news had changed the way that UK consumers are searching online for tablets.