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brands

Right to reply: The coupon recession – consumers not ashamed of using vouchers to shop

August 31, 2012

News that consumers are increasingly turning to promotions to help decide their weekly shop points to a change in shopper behaviour that has changed dramatically over the last few years, writes Oliver Felstead, Managing Director of Coupons.com UK & Europe.

Uncategorized brands, Europe, marketing, UK

Secret Apple handbook leaked- Banned words include ‘crash’, ‘bug’ and ‘freeze’

August 30, 2012

Apple’s customer service secrets have been leaked via a Genius handbook that bans employees from saying words that will alarm customers, according to a news report.

Uncategorized Apple, brands, iPad, retail, technology

Mastercard inks mobile wallet deal with Everything Everywhere

August 30, 2012

Everything Everywhere, which operates the T-Mobile and Orange brands in the UK, has signed an five-year partnership deal with MasterCard to develop and provide mobile payments services.

Uncategorized brands, technology, UK

New boss at AOL UK

August 30, 2012

The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director.

Uncategorized advertising, agencies, AOL, brands, content

Subscriptions ‘to drive 15% global growth in digital music’

August 30, 2012

The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum.

Uncategorized Asia Pacific, brands, Europe, global, Japan

IAC buys About.com for $300m

August 29, 2012

Media giant InterActiveCorp (IAC) is to buy online publisher About.com for $300m from the New York Times.

Uncategorized advertising, brands, content, global, media

Independent retailers ‘are Britain's hardest workers’

August 29, 2012

Independent shopkeepers are Britain’s hardest worker, with most working over 50 hours a week, according to new data.

Uncategorized brands, Christmas, local, marketing, UK

Independent retailers ‘are Britain’s hardest workers’

August 29, 2012

Independent shopkeepers are Britain’s hardest worker, with most working over 50 hours a week, according to new data.

Uncategorized brands, Christmas, local, marketing, UK

Microsoft debuts multi-channel ad units

August 24, 2012

Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft’s Web, mobile, Xbox and Skype platforms.

Uncategorized advertising, apps, brands, content, marketing

Reckitt Benckiser picks Syncapse to manage social media for 20 brands

August 24, 2012

Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol.

Uncategorized advertising, brands, content, digital marketing, Facebook
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