Facebook tackles fake ‘likes’ after bot controversy
Facebook is cracking down on potentially fake ‘likes’ on its site, amid critisicm that bots are ramping up prices for advertisers on the social network.
brands
La Place picks Rubicon Project for French online ad exchange
Ad exchange La Place Media has launched in Paris this week, linking advertisers to premium online audiences on major national publications such as Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité.
YouTube offers New York Fashion Week videos with Rightster
Mercedes-Benz Fashion Week in New York has a new portal offering YouTube content for publishers.
Social network filter Via.Me comes to Android
RadiumOne has launched its Via.Me social media sharing platform for Android.
Blogger reviews in social media marketing – Samsung breaks regulations?
Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are forgetting both regulations and common sense.
Right to reply: Testing the mobile marketing waters
As the recent IAB statistics on mobile optimisation highlight (Nearly 40% of top 100 brands have a mobile optimised website, 20th August 2012), the critical question that online brands should be asking clearly no longer is ‘Why should I invest in mobile?’ but ‘How should I invest?’ Tim Burge, Pre Sales Director at Maxymiser, looks … [Read more…]
Top 50 online retailers in the UK- Olympics boosts travel sites
Amazon remained top of the UK online shops during August, followed by Apple and Argos, while the Olympics boosted visits to travel sites, according to new research.
Case study: Louis Vuitton explains ‘The Art of Packing’
This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.
7 Tips for Mastering Mobile Advertising
Mobile advertising looks set to soar, but how can brands capitalise on this fast moving and highly personal medium? Inbar Chap, Deputy CEO at DSNR, offers a 7-step guide to mobile advertising best practices.
Twitter offers ad targeting based on user interests
Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends.