Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart.
This week, Deloitte Digital has predicted that mobile will influence £15billion in-store sales in 2012m. The survey of more than 2,000 consumers highlights how mobile devices are being used by shoppers. Mark Haviland, MD, Rakuten LinkShare UK, the world’s largest affiliate network, working with hundreds of retailers in response to the news.
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Viacom has unveiled plans to launch District MTV, a new site in the UK, Italy, France, Germany and Spain, offering brands a new platform to connect with music and fashion fans.
Paid-for reviews, ‘likes’ and ratings is becoming commonplace on social media and review sites, and will account for 10%-15% of all the reviews by 2014, according to a new report by Gartner.
Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast.
As the top slot on Google becomes prime estate for brands, the demand for search engine optimisation (SEO) professionals is on the rise. Richard Baxter, Founder of SEOGadget, argues that many SEOs still need to grasp the breadth and depth of it as a marketing discipline.
The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research.