Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart.
The timeline, “Crowdsourcing by the World’s Best Global Brands”, is a rich visual demonstration of how the world’s most valuable brands have increasingly used crowdsourcing to pursue marketing and innovation-related business objectives since the early 2000s.
Rather than being a one-time snapshot, it is intended to be a participative document, designed to gather and display information about brand-sponsored crowdsourcing initiatives.
So, while it currently features crowdsourcing initiatives from high-profile brands including Google, BMW and Coca Cola, the timeline is far from complete and eYeka is inviting additional contributions from across the globe.
“This timeline demonstrates that brands are ‘crossing the chasm’ of crowdsourcing”, says François Petavy, CEO of eYeka. “Once considered as a marketing gimmick or a source of low-cost content, crowdsourcing is coming of age and becoming an everyday tool for marketers. In a world where relevance and time-to-market make the difference, more and more brands are realising that the true opportunity with crowdsourcing lies in a stronger connection with consumers and an accelerated pace of innovation.”
View the interactive timeline here
Source: http://www.eyeka.net/
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