RadiumOne launches real-time hashtag targeting
Ad technology firm RadiumOne has launched a cross-platform hashtag targeting capabilities, enabling advertisers to instantly target and connect with customers who show real-time interest in their brand.
brands
Brands need to target consumers online ‘before they do their weekly shop’
A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops.
Facebook marketing: Photos generate brands’ most engaging posts
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
Facebook marketing: Photos generate brands' most engaging posts
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
Microsoft debuts new celebrity channel on MSN
Microsoft has launched a brand new channel on MSN dubbed ‘MSN Celebrity’.
Social media trends in 2012: The 10 biggest headlines of the year
Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival Twitter in terms of global active users. For marketers, social media ROI remains … [Read more…]
YouTube debuts ‘Shoppable Video Ads’ to drive Christmas sales
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video.
Facebook trends in 2012: The 10 biggest headlines of the year
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section of our 2012 review to Mark Zuckerberg’s company (a review of other social media news follows tomorrow). … [Read more…]
Search marketing trends in 2012: The 10 biggest headlines of the year
Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than ’10 blue links’. This year, search went social and mobile as consumers used their tablets and mobiles in ever-more sophisticated ways. Google, Bing, Yahoo and Facebook all made major changes to their search tools for … [Read more…]
Digital advertising trends in 2012: The 10 biggest headlines of the year
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online became blurred. As part of a new 2012 review series, Netimperative looks back at … [Read more…]