Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
The research, from inbound marketer HubSpot found that photos on Facebook Pages received 53% more Likes and attracted 104% more comments than text posts alone.
Facebook users are uploading approximately 300 million photos a day.
The study surveyed both B2C and B2B marketers, and found Facebook photos generate more ‘Likes’ and comments than status updates and other posts.
The company looked at its own Facebook posts and realized that photos receive 84 percent more clicks than stand-alone links.
It also found that 60% of the photo/image posts analyzed by HubSpot did not include a link, a huge missed opportunity for brands.
Hubspot suggested that to create engaging, custom content as part of social media marketing efforts, content marketers should consider increasing the amount of photo posts on Facebook pages and introducing infographic marketing into the mix so they’ll have ready-made fuel for social engagement.
Hubspot also asserted that users click the “photo/video” sharing button, rather than the “link” button, when making a post. This will make the visual content more prominent, inspiring users to click.
The HubSpot study examined 1,545 B2B and B2C companies in October 2012.