New mobile boss at Rubicon Project
Advertising automation company Rubicon Project has recruited Paul Gubbins to lead the growth of its mobile project across EMEA.
brands
Right to reply: Google starts to prepare us for the world of the new gTLDs
From summer 2013, hundreds of new generic Top Level Domains (or gTLDs) will begin to appear in the online space, resulting in a whole universe of new web extensions, such as .nike, .london and even foreign script extensions. Stuart Fuller, director of commercial operations and communications at NetNames comments on Google preparing for new gTLDs.
Brazilians turn to web for travel plans
The Brazilian travel site audience has nearly tripled in the past 3 years, with 1 in 3 online users visiting the now visiting the category, according to research.
75% of Argos sales to come from web by 2016
Argos is expecting internet sales to make up three quarters of its sales by 2016, as sales both online and instore continue to rise at the high street retailer.
Fashion 'accounts for around 83% of young men’s online spend'
Whilst women may normally be perceived as shopaholics, new research from leading CPA network, Rakuten LinkShare, shows that men spend over three quarters of their average annual online spend on fashion.
Affiliate Window wins Claire’s Accessories tasks
Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window.
New UK boss at Collective
Collective, a multi-screen advertising company headquartered in New York, has announced the appointment of Giles Ivey as Managing Director of the UK.
Right to reply: Facebook ads, the revamped news feed and your digital campaigns
Facebook’s redesign news feed is an attempt to de-clutter to experience for users and provide impactful ad slots for brands. Damian Routley, founder and CEO, Glow discusses the impact of the revamped Facebook ads for digital campaigns.
Survey finds 4G will accelerate mobile shopping
Just over one third (34%) of smartphone owners will be ‘very likely’ or ‘likely’ to purchase more items from their mobile device thanks to 4G technology and faster internet connections, according to the latest eCustomerServiceIndex (eCSI) survey of 2,000 consumers from eDigitalResearch and IMRG.
Facebook offers simpler ad targeting with ‘Promoted Page Likes’
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network.