UK social media trends: Half of Brits use social for purchase decisions
Nearly half (46%) of UK consumers use social media for online purchasing decisions and over a third (35%) use it to vent about bad customer service, according to new research.
Nearly half (46%) of UK consumers use social media for online purchasing decisions and over a third (35%) use it to vent about bad customer service, according to new research.
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion.
Last week saw YouTube unveil its paid subscription channels, letting users watch content such as national Georaphic and Sesame Street episodes online for a monthly channel fee as low as $0.99. Stuart Fuller, Director of Commercial Operations and Communications at NetNames, examines how the move needs to adapt to keep up with the shift to … [Read more…]
The UK luxury market is forecast to double in size over the next five years, increasing in value to £12.2 billion in 2017, in comparison to £6.6 billion in 2012, according to new research.
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.
There is considerable business value to be gained by merging traditional database marketing techniques and digital analytics data. Katharine Hulls, VP Marketing, Celebrus Technologies, highlights examples of how to bring together these disciplines and feed a digital database marketing team with streams of highly granular online data.
The majority of UK businesses are failing to prepare for the changing nature of the internet and the introduction of generic Top Level Domains (gTLDs), according to a new survey.
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube.
Over a third (36%) of Britons believe that online identity fraud or information theft is unavoidable in the future, according to a new study.
Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report.