Whisbi adds video shopping agent for Facebook brand pages
Lead management technology provider Whisbi has launched a new Facebook tool letting marketers implement a video agent to engage customers directly through their Facebook page.
brands
Colgate ‘Invisible Nasties’ Facebook fans get coupon for 360° toothbrush range
Colgate has engaged Coupons.com (UK), the leading provider of secure digital coupon promotions for FMCG brands and grocery retailers, to manage coupon distribution on Facebook for their ‘Invisible Nasties’ campaign.
Rise of connected TVs: American Airlines sees strong results for interactive TV campaign
Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report.
Facebook case study: Penguin India gets 7000+ event registrations in 2 weeks
The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India’s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book … [Read more…]
'Generation Y' favours internet brands- Amazon more popular than Google (infographic)
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.
Yandex adds ‘call to action’ buttons in search results
Yandex is letting brands add interactive functions into its search results, such as hotel bookings or flight check-ins, as the Russian firm looks to expand its ad revenues.
Guest comment: Connecting commuters: on the road and always online
Andrew Barnett, MD at Ubiquitous discusses the arrival of Wi-Fi in the black taxi, something to be hailed by passengers and marketers alike.
Guest comment: The future of global digital media trading standards
As digital media evolves at a rapid place, ad metrics are changing too- and advertisers need to adapt fast to ensure they are getting return on their investment. Jerry Wright, Global President of the IFABC on the future of global digital measurement standards.
RadiumOne Omni-Channel Platform goes beyond ‘old school’ ad retargeting with big data tech
RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
Amazon ramps up targeting as ad revenue ‘overtakes Twitter’
Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.