At this month’s Advertising Week Europe ITV’s Group Commercial Director Simon Daglish was quoted as saying “90% of content is crap”. Carla Faria, UK Solutions Director, Say Media looks at why branded content creation is best left to the experts.
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research.
Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online.
Marketing software company SHIFT has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations.
Sonic, the music and lifestyle marketing and advertising group, has added a new premium level of service through partnering with programmatic advertising experts, RadiumOne.
Here are the top digital marketing data and case studies that caught our eye.
Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that can develop engaging accounts.
Marketers need to wise up. Older, affluent consumers are increasingly important digital consumers as Kantar Media’s Geoff Wicken explains.
Email marketing firm Return Path has launched a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail.