Top US grocery brands: Is consumer choice myth?
In the US, 33 food categories are dominated by just four big brands. This infographic, from Finances Online, looks at the major players and why consumer choice isn’t as varied as you might think…
brands
4 in 5 UK advertisers ‘at the mercy of bot traffic’
Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money.
Unilever supports start-ups with global digital platform
Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant.
Top 5 tips: Giving your branded content a point-of-view
Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could only have dreamed of. But for branded content to inspire … [Read more…]
Yahoo expands native ads with new format
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond.
Salesforce adds ‘Pinterest Insights’ for marketers
The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.
Unilever makes peace with CND over logo
Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts.
Case study: How Budweiser’s ‘Puppy Love’ ad won the Super Bowl ad battle
Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly … [Read more…]
Top 100 global retailers failing to convert social marketing into sales
A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.
Dixons and Carphone Warehouse merge
Dixons has struck a deal to make Carphone Warehouse part of its group joining the UK electrical retailers high street roster that includes PC World and Currys.