The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.
The integration lets marketers view Pinterest analytics data directly within the ExactTarget Marketing Cloud.
According to ExactTarget Marketing Cloud’s 2014 “State of Marketing” report, 56% of marketers either currently use Pinterest or plan to use the service in 2014.
“As Pinterest increasingly becomes a part of the customer journey, brands need to take into account Pinterest insights not only for social marketing, but to better inform all digital marketing,” said Scott McCorkle, President, Technology and Strategy, ExactTarget Marketing Cloud. “We welcome Pinterest Business Insights into the ExactTarget Marketing Cloud to give brands the ability to connect more closely with customers and pinners.”
“As our customers increasingly turn to Pinterest for inspiration, we see a tremendous opportunity to further expand the Pinterest experience across digital channels towards the creation of a truly engaging shopping experience,” said Catherine Wood, Director, Relationship Marketing, HauteLook. “The data insights from Pinterest enable us to predict trends, develop more relevant content, and empower our customers to influence the merchandise we offer.”