Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.
More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’. Launched in 2011, the LADBible is … [Read more…]
ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
Users now have access to the most powerful historical Twitter search outside of Twitter’s own archive.
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research
Pinterest has quietly and steadily grown not only its audience but also its business prospects over the past few years. As Pinterest rolls out its own native advertising unit , market research firm ComScore looks at how the social scrapbooking site can compete with the likes of Facebook and Twitter as a viable ad option … [Read more…]