brands
Lego overtakes Ferrari as ‘most powerful brand’
The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari.
Most Brits change shopping habits due to promotions
Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.
Valentine’s break ups: Which utility are customers most likely to ditch?
As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.
Top tips: Video killed the radio star- but are you killing video?
Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.
Six Nations marketing: Brands must tackle tech to convert rugby fans
With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the … [Read more…]
Axonix launches first ‘white label’ ad exchange for brands
Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.
Coral ramps up online brand presence
Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.