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brands

LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up

February 20, 2015

LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.

Ads, Social advertising, analytics, apps, brands, content

Facebook plans to let brands target influencers

February 19, 2015

Facebook is launching a new tool to let brands better target what it deems as influencers, after securing patented technology to target high-profile users on the social network.

Social advertising, brands, content, Facebook, Google

Lego overtakes Ferrari as ‘most powerful brand’

February 19, 2015

The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari.

News Apple, brands, technology, Twitter, UK

Most Brits change shopping habits due to promotions

February 18, 2015

Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.

E-commerce brands, email, Facebook, games, media

Mondelez axes poorly performing media in digital drive

February 18, 2015

Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.

Ads, Search, Social advertising, brands, Facebook, FMCG, Google

Valentine’s break ups: Which utility are customers most likely to ditch?

February 18, 2015

As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.

Ads brands, marketing, Regulation, UK

Top tips: Video killed the radio star- but are you killing video?

February 18, 2015

Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.

Ads, Video, Viral advertising, brands, content, marketing, media

Six Nations marketing: Brands must tackle tech to convert rugby fans

February 18, 2015

With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the … [Read more…]

Uncategorized brands, content, email, Europe, games

Axonix launches first ‘white label’ ad exchange for brands

February 18, 2015

Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.

Ads advertising, brands, global, security, technology

Coral ramps up online brand presence

February 18, 2015

Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.

News brands, games, marketing
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