Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.
The agency will support Coral Interactive, the online division of betting provider Coral’s focus on recruiting new customers from casino and gaming sites, alongside a concentrated effort to attract more football fans.
R.O.EYE will oversee the running of Coral Interactive’s affiliate programme, initially across Sports, Poker and Casino games, as the betting company plans to broaden its brand name appeal through carefully sourced affiliates.
“Coral Interactive plans to develop its affiliate programme and offer the best service to active players through different online betting platforms,” said Sarah Caskie, Affiliate Manager at Coral Interactive. “We’ve extended our partnership with R.O.EYE based on custom the agency has previously driven towards the Coral brand – our recruitment target was exceeded by 164% in the first six months and R.O.EYE sustained delivering high results in 2014. The agency is extremely receptive to our needs and objectives.”
Coral Interactive offers ten different gaming departments via Coral.com, including Lotto, Bingo and Games.
“The scope Coral has for online growth is huge,” said Mark Kuhillow, Founder of R.O.EYE. “We will increase our focus on the betting and gaming community, enabling the brand to reach a wider audience and bring further quality affiliates and profitable customers to its betting and gaming portfolio.”