Making big data smaller… Using available insight without overhauling your business
How can brands incentivise customers to give them their data? Frédéric-Charles Petit, CEO of Toluna, looks at how brands can use data to achieve the best ROI.
brands
Online privacy trends: Consumers want clarity from brands over their data
Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share.
Right to reply: Why retailers need to be more than just mobile-friendly
FACT-Finder’s Kevin Sparks reveals seven ways retailers can mobile-optimise their websites to boost high-street visits and sales.
When CRM gets creepy: Nando’s criticised for ‘flirty tweets’ to customer
Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy.
Retailers missing out of £6.6bn a year by not going mobile
UK retailers are collectively missing out on an astounding £6.6bn per year due to a lack of investment in their mobile offering, according to a new report into mobile spending.
Linking data ‘biggest challenge for global marketers’ (infographic)
Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.
Johnnie Walker “smart bottle” knows when you’ve opened it
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]
Top tips: Is your customer an individual? Why customer profiling and segments of one aren’t the same thing
It’s crucial for marketers to treat their customers as individuals to tailor their brand’s messaging perfectly. Matthew Dunn, Managing Director, Targeting, at Experian Marketing Services UK offers tips provide tips on how marketers can collect data and the kinds of data they need to be able to personalise and segment down to each individuals within … [Read more…]
Wearables and smart watches top list of most ‘overhyped’ technologies
The Apple Watch is more hype than substance, while Whatsapp, Meerkat, and Periscope are among this year’s top priorities for marketers, according to new research.
The Guardian and AOL strike global video partnership
AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.