When it comes to reaching the right people online- is big data being overhyped? Justin Wenczka, Sales Director, Intelligent Optimisations discusses personalisation in terms of Big Data and targeting.
Endemol Shine UK has launched an official app based on BBC Two’s quick fire quiz show Two Tribes, with host Richard Osman providing the voiceover.
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way.
Microsoft will roll out its hololens augmented reality headset to developers in 2016, with a commercial release planned later.
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click.
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.
Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers.
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.
UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.