Emap moves all titles online-only in publishing revamp
Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.
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Global chat app trends: WhatsApp most popular in India
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.
Viewability tips: One million impressions, zero eyeballs?
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…
Are your digital ads really being seen? (infographic)
Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability.
Digital path to purchase: Influencing decisions before customers go in store
About half of brand purchases are not driven by a need to replenish, meaning that marketers with can influence the purchase decision before consumers get in the store, according to new research.
Why Twitter should move beyond 140 characters- research
Amid rumours that Twitter could be ditching its 140-character limit on tweets, Global Web Index looks at the implications of the social media platform losing one its most iconic features.
Savvy digital consumers force marketers to rethink marketing mix
Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research.
Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP
Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.
New Instagram ads ‘get 17 times more clicks’- report
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.
Google ‘Customer Match’: Brands can upload email lists for search and video ad targetting
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.