As mobiles become the go-to destination for emails, marketers are competing against more messages on a smaller screen. Jenna Tiffany at Communicator looks at how to make your email marketing messages stand out in a mobile world.
Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo.
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns.
Everyone makes mistakes, but simple spelling and grammar errors can unravel a whole campaign, proving the difference between looking professional and incompetent. Amir Jirbandey, UK Marketing Manager at Mailjet, looks at how to recover from the most unfortunate of typos…
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.
The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7.
One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook’s recent AI Messenger chatbots, according to new research.
With Amazon’s recent move to open physical stores, how does this move fits into the larger trend of ‘slow retail’? Kevin Gill, UK CEO of Start looks at the growing demand of consumers for a more meaningful experience with brands, not just convenience.
Mobile and app user experience is now more important than ever due to Google’s mobile friendly algorithm and the introduction to ad-blockers. James Rosewell, founder and CEO of 51Degrees, looks at how to optimise the experience for every single user no matter what device they are using.