The challenge of the cross-channel consumer – using Big Data to understand identity
Matthew Dunn at Experian, looks at cross channel consumer challenges and how it integrates with big data.
brands
Brands to benefit from Oscars-inspired ‘movie tourism’ this weekend
Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group.
Rise of automation: Do we need to ‘humanise’ CRM?
With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.
Yahoo begins global content deals with major newspapers
Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.
Free real-time TV Ad Alert service tells you when competitors go on air
Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.
Rage against the machine: Managing the inevitable chatbot backlash
Remember Tay? Microsoft’s xenophobic, racist chatbot was a lesson in inefficient AI. The experiment, held on a dedicated Twitter account, quickly descended into chaos when the chatbot began sprouting Nazi support and offending Twitter users in various awful ways. Here, Howard Williams, marketing director of live chat software specialist Parker Software, considers the negative consumer … [Read more…]
Amazon dominated UK paid search in 2016
Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.
One in three UK retailers don’t have a mobile app
A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 … [Read more…]
Consumers want more retail apps to incorporate AI and AR
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.
Brexit and Trump forces marketers to ask if they really know their audience
Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 – post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually … [Read more…]