With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue.
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality.
AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend.
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.
Shares in King Digital have dipped by more than 10% as its hit game Candy Crush attracts less in-game purchases from players.
Samsung has launched a new open platform to help developers create smart devices.
US electronics firm The Next Tghing Co. has launched a Kickstarter campaign for the world’s first $9 computer.
The smartwatch market will grow from 3.6 million unit shipments in 2014, to 101 million shipments in 2020, spurred on by the predicted popularity of the Apple Watch, according to a new report from IHS.
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising.