apps Archives

Budgeting for Brexit: Most shoppers expect high street price surge next year

August 22, 2018

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

The future of content marketing: VR, AR and Video

August 21, 2018

80% of people would rather watch a live video than read a blog, a voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

What online shoppers want: Mobile-first, connected experiences and tailored offers

August 16, 2018

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

Google Map app “still records location even if tracking is turned off”

August 15, 2018

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

Top tips: How rewarded video ads can drive in-game purchases

August 9, 2018

Mobile gamers are more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. Fernando Saiz, CMO at Tappx looks at how rewarded video ads drive in-games purchases.

Case study: How Viber used Mixpanel to increase messaging by 15% for one billion users

August 8, 2018

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

98% of leading apps ‘do not comply with GDPR’

August 8, 2018

Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study.

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

August 7, 2018

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.

Half of UK consumers find it difficult to know which brands to trust

August 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

There’s an app for that…but is it worth space on my screen?

August 2, 2018

Apps lose 77% of their users in the first three days, so retailers need to ensure that theirs deliver experiences worth the storage space. John Gillan, Managing Director UK and Northern Europe, Criteo looks at how they can prevent shoppers from hitting delete.