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Apple

Google lets publishers charge ad-block users

June 5, 2017

Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.

Ads, Content, Regulation advertising, Apple, Australia, content, Facebook

Facebook Instant Articles adds support for Google AMP and Apple News

May 30, 2017

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

Content, Mobile, News, Social Apple, content, Facebook, Google, media

Digital assistants “to outnumber people by 2021”

May 19, 2017
Voice tech trends: users move from awareness to purchase
Voice tech trends: users move from awareness to purchase

Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017.

Mobile, News Amazon, Apple, Google, local, media

“Open the pod bay doors, Siri”: The evolution of the intelligent assistant

May 17, 2017

Things didn’t run smoothly when the astronauts in 2001: A Space Odyssey toyed with artificial intelligence. When asking to be let back inside the spaceship, supercomputer HAL eerily responded, “I’m sorry Dave, I’m afraid I can’t do that.” Thankfully, the personal assistants we use today are a little friendlier. Here, Roxanne Abercrombie of  business automation … [Read more…]

Ads, Content, Mobile, News Apple, CRM, ecommerce, Google, Microsoft

Why VR is a game-changer for some, but still a bubble for most marketers

April 28, 2017

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]

Ads, Content, Mobile, News, Social, Video, Viral Apple, apps, brands, consumer insight, content

Apple slashes payments to affiliates for app sales

April 28, 2017

Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.

E-commerce, Mobile Apple, apps, content, email, media

Guest comment: Is Apple Pay about to kill the checkout?

April 25, 2017

As Apple Pay grows in popularity, could it spell the end of the checkout? Steve Borges, founder of Biglight, looks at the long lasting consequences that all online retailers need to take into account.

E-commerce, Mobile Apple, content, iPad

Huffington Post rebrands to “HuffPost”

April 25, 2017

Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.

Content, News Apple, Entertainment, media, Travel, video

The top 20 most visible paid search advertisers in Google US

April 12, 2017

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.

Search advertising, Amazon, Apple, apps, brands

TVPlayer focuses on games consoles, initially with Xbox launch

April 10, 2017

UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.

Mobile, Video Amazon, Android, Apple, content, games
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