Apple TV goes live: Can it take on Netflix?
Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.
Amazon
eCommerce ad spend up 51% increase as brands shift budgets to Amazon
The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.
Amazon to make grocery free for Prime members (in the US)
Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.
Less is More: shoppers and the permissibility of pleasure
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.
Black Friday: What do consumers really want? [INFOGRAPHIC]
![Black Friday: What do consumers really want? [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2019/10/taboola-black-friday-main.png)
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research.
FlipKart takes on Amazon Prime in India with original video content
FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.
Top 30 retail performers: Amazon retains crown as ‘digital-only’ upstarts soar
A wave of digitally-savvy, internationally-minded upstarts are powering growth in the retail sector, according to new research that ranks retailers by brand recognition, global presence, online capabilities, and volume of sales.
15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Native ad giants Taboola and Outbrain merge to rival Facebook and Google
Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.
Top 7 sports worldwide: Globalisation creates $85bn rights market
The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.