Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Amazon to make grocery free for Prime members (in the US)

October 31, 2019
Amazon makes grocery deliveries free in London

Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.

Previously, Amazon charged its customers $14.99 (£11.62) for delivery service – on top of the cost of a Prime membership.

Amazon Prime membership on its own costs $119 (£92.98) a year – but you can, of course, get delivery on a range of other products, not just groceries.

In comparison, Walmart’s annual delivery fee is $98 (£76), which works out to $12.95 (£10) a month.

Meanwhile Target chargers customers $99 (£77) a year – or $14 (£10.86) a month for free delivery on orders over $35 (£27.14).

However, Prime members can only make the most of the free delivery if they’ve previously ordered food from Amazon.

The option to receive groceries will show up automatically at the checkout.

Slight changes are also coming to Whole Foods deliveries. Amazon announced Tuesday that customers will be able to buy Whole Foods groceries through Amazon.com and the Amazon app, in addition to the Prime Now app. But new customers will have to wait for an invitation if they want groceries delivered from the chain through Amazon’s website and app. New customers can order some items on Prime Now for a fee.

Amazon bought Whole Foods two years ago for $13.7 billion.

The company said in statement that grocery delivery is one of its “fastest growing businesses.” Amazon maintains several grocery shopping options, including Prime Now delivery, Whole Foods, and 20 Amazon Go stores. It is also developing a new chain of grocery stores.

Earlier this year, Amazon launched one-day delivery for all Prime members.
Commenting on the move, Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce, said: “Amazon has been building its grocery arm for years, but completely free delivery within 1-2 hours for Prime users could be the step that takes its Fresh service and Whole Foods Market mainstream.

“Amazon is not only rapidly expanding into the grocery market, it’s finding a way to lock consumers into Prime for everything from day-to-day goods to weekly groceries. Prime is also conditioning shoppers to want quicker delivery, immediacy and convenience in every step of the buying journey – over eight in ten (84%) consumers said the speed of delivery was an important part of their purchasing decision, but this was at 87% for Prime members. As new shoppers enter the market, this need for speed will be paramount for a brand or retailer’s survival. Only recently, did a fifth of 6-16-year-olds we spoke to say that they will never buy from somewhere that can’t deliver the next day. And at the moment, only Amazon can feed this need.

“The recent quarterly results proved that while investment in this kind of infrastructure may prove costly, the result will keep the eCommerce giant ahead of competitors; it’s a short-term loss for long-term gain. The challenge moving forward for brands and retailers will be finding a way to work with Amazon that benefits the consumer, first and foremost. While the retail giant is a competitor, it is also a platform to give brands and retailers enormous scope to reach millions of consumers globally; this reach will expand further once Amazon enters the high-street. The only way for both Amazon and brands to thrive is to share the customer relationship, all the while continuing to provide the kind of service that is expected today in retail.”

E-commerce Amazon, brands, ecommerce, global, retail

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT