Amazon Archives

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

December 19, 2018

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

Odd news: The 10 weirdest digital stories of 2018

December 19, 2018

From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

Email marketing: Waitrose reclaims top spot from Asda in Christmas battle

December 13, 2018

Waitrose has won the Christmas battle of the inbox, reclaiming its crown from ASDA who won in 2017.

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

December 13, 2018

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.

IAB Europe launches Connected TV White Paper

December 12, 2018

As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe.

Augmented reality trends for 2019

December 12, 2018

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019.

Artificial Intelligence ‘playing a role in 84% of households this Christmas’

December 11, 2018

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.

App Annie predicts 2019 in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

December 10, 2018

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months … [Read more…]

Germany: Digital video growing faster than expected

December 10, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.

Amazon ‘has become it’s own search engine’: More shoppers start journey on retailer’s site

December 10, 2018

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.