61% of companies’ name “growing SEO” as their biggest priority in 2018
Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.
advertising
6 key drivers that inspire ‘Brand Love’
Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love.
Guest comment: The evolving role of agencies in our changing adland
If brands are taking the reins on their marketing, how do agencies fit into the picture? Ilona Lubojemska, Director, Client Services at The Trade Desk, takes a closerlook at the changing role of agencies in 2018.
MediaCom develops automated outdoor campaign ads with Innocent drinks
Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.
Guest comment: Elevating ecommerce – the new retail experience
Technology is relentless, making online shopping undemanding and more convenient than ever before. So where do we go from here – should we constantly strive for further innovation or focus on getting better at what we’re doing now? André Brown, Group CEO of ATTRAQT, investigates the key trends and influences that will elevate ecommerce in the … [Read more…]
The year in review: The 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]
Top email Christmas campaigns: Aldi and Asda lead the way
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
10 biggest business blunders of all time
Even the biggest companies make mistakes and now researchers have come up with what they believe could be the ten biggest business blunders ever.
LinkedIn reveals the most influential voices of 2017
LinkedIn has revealed the 2017 Top Voices; the coveted list of LinkedIn Influencers and members that celebrates those making the biggest impact on the platform.
“GDPR will drive a coach and horses through the online advertising ecosystem”
GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.