YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.
Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.
Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.
Amazon has seen a huge 43% rise in first quarter sales to $51bn, as investors grow more confident about the ecommerce giant’s new businesses including subscription services, advertising and cloud computing.
Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…
Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.
Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.
Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.
Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH!
Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.